POWER 50: JACK ROONEY: BEVERAGES

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Jack Rooney

Miller Brewing Co.

Title: VP-marketing

U.S. budget: $234 million

Agencies: Fallon McElligott; Leo Burnett USA; Wieden & Kennedy; Y&R Advertising

Power play: Mr. Rooney, who worked on A-B accounts during a stint with DDB Needham Worldwide, is working hard to beat his former clients with offbeat ad campaigns aimed at 21-to-28-year-old beer drinkers.

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