POWER 50: JAMES HOLDEN: AUTOMOTIVE

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James Holden

Chrysler Corp.

Title: Exec VP-sales & marketing

U.S. budget: $1.1 billion

Agencies: BBDO Worldwide, Bozell Worldwide, PentaCom, Ross Roy Communications

Power play: His marketing innovation in '97 was to expand owner-invited events to more vehicle lines.

Years on list: Two.

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