Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

James Holden

Chrysler Corp.

Title: Exec VP-sales & marketing

U.S. budget: $1.1 billion

Agencies: BBDO Worldwide, Bozell Worldwide, PentaCom, Ross Roy Communications

Power play: His marketing innovation in '97 was to expand owner-invited events to more vehicle lines.

Years on list: Two.

Most Popular
In this article: