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POWER 50: JAMES WATKINS: (FAST FOOD)

Published on .

James Watkins

Burger King Corp.

Title: Senior VP-North American marketing

U.S. budget: $362 million

Agencies: Ammirati Puris Lintas; regional agencies

Power play: Mr. Watkins has guided Burger King's evolution of a successful marketing formula, evolving the back-to-basics push with an emphasis on burgers.

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