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POWER 50: JAN SODERSTROM: FINANCIAL SERVICES

Published on .

Jan Soderstrom

Visa International

Title: Exec VP-international marketing

Budget: $440 million worldwide

Agencies: BBDO Worldwide, New York

Power play: Ms. Soderstrom coordinates the marketing activities of the card giant's six international regions and is working to get more leverage out of the brand in sponsorships.

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