POWER 50: JANET KEELER (TELECOMMUNICATIONS)

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Janet Keeler

Bell Atlantic Corp.

Title: VP-brand management and marketing communications

U.S. budget: $176.8 million

Agencies: Arnold Communications; Lord Group; Tierney & Partners; DraftDirect Worldwide

Power play: Ms. Keeler faces the enormous task of rebranding all of Nynex's territory as Bell Atlantic turf, plus overseeing the drive to long distance.

Years on list: One.

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