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Published on .

Jerry Gramaglia

Sprint Corp.

Title: VP-marketing

U.S. budget: $274 million

Agencies: J. Walter Thompson USA; Grey Advertising; Hal Riney & Partners

Power play: Mr. Gramaglia joined Sprint in April from PepsiCo's Taco Bell, where he was senior VP-marketing. Sprint is third-largest in the long-distance race, but like Taco Bell it has aggressive marketing claims-its flat rate pricing and "dime" advertising campaigns are some of the most recognized in the industry.

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