POWER 50: JOHN HAYES: FINANCIAL SERVICES

Published on .

John Hayes

American Express Co.

Title: Exec VP-global advertising

Budget: $200 million worldwide

Agencies: Ogilvy & Mather Worldwide

Power play: Mr. Hayes is building on the "Do More" global ad campaign that positions the company as a multi-product financial services company in executions running in 30 countries.

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