POWER 50: JOSEPH TRIPODI: FINANCIAL SERVICES

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Joseph Tripodi

MasterCard International

Title: Exec VP-global marketing services

Budget: $383 million worldwide

Agencies: McCann-Erickson Worldwide; D'Arcy Masius Benton & Bowles; Publicis; Foote, Cone & Belding

Power play: Besides trying to get the company's U.S. advertising back on track, Mr. Tripodi is reviewing the efficiency and effectiveness of its multi-agency international structure and trying to make the MasterCard logo more prominent.

Years on list: One.

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