Title: Exec VP-global marketing services
Budget: $383 million worldwide
Agencies: McCann-Erickson Worldwide; D'Arcy Masius Benton & Bowles; Publicis; Foote, Cone & Belding
Power play: Besides trying to get the company's U.S. advertising back on track, Mr. Tripodi is reviewing the efficiency and effectiveness of its multi-agency international structure and trying to make the MasterCard logo more prominent.
Years on list: One.