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POWER 50: LARRY DAVIS: REATIL

Published on .

Larry Davis

Kmart Corp.

Title: VP-advertising

U.S. budget: $241 million

Agencies: Campbell Mithun Esty

Power play: Mr. Davis' success on the merchandising and marketing front will be to determine whether Martha Stewart, Big Bird and his Sesame Street gang can cure Kmart's ills.

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