POWER 50: MICHAEL MCCADDEN: REATIL

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Michael McCadden

The Gap

Title: Senior VP-marketing

U.S. budget: $40 million

Agencies: In-house

Power play: Mr. McCadden has led one of the nation's strongest retail brands into a new era of marketing, putting The Gap back on TV while still emphasizing its window-display ads.

Years on list: One.

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