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POWER 50: PAUL MICHAELS: PACKAGE GOODS

Published on .

Paul Michaels

M&M/Mars

Title: VP-marketing

U.S. budget: $240 million

Agencies: BBDO Worldwide; Grey Advertising; D'Arcy Masius Benton & Bowles; Merkley Newman Harty; UniWorld Group

Power play: Mr. Michaels reinvented the rules in candy marketing and set the tone for package goods advertising with highly charged, out-of-the-box creative that sells.

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