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POWER 50: PHIL GUARASCIO: AUTOMOTIVE

Published on .

Phil Guarascio

General Motors Corp.

Title: VP-general manager, marketing & advertising

U.S. budget: $1.7 billion

Agencies: N. W. Ayer & Partners, Campbell-Ewald, D'Arcy Masius Benton & Bowles, Leo Burnett USA, GM EventWorks, GM CyberWorks, GM MediaWorks, Harris Marketing Group, McCann-Erickson Worldwide, Mullen Advertising, Hal Riney & Partners

Power play: Mr. Guarascio is spearheading GM's move into nontraditional marketing of vehicles including event and relationship marketing.

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