×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

POWER 50: ROBERT ECKERT: PACKAGE GOODS

Published on .

Robert Eckert

Kraft Foods

Title: Group VP

U.S. budget: $760 million

Agencies: J. Walter Thompson USA, Grey Advertising, Leo Burnett USA, Ogilvy & Mather Worldwide, Y&R Advertising

Power play: Because it's so decentralized, the domestic advertising buck at Kraft-the country's largest food advertiser-stops with Mr. Eckert. Among his goals for '98 is an unusual and ambitious $50 million corporate advertising campaign.

Years on list: One.

Most Popular
In this article: