POWER 50: ROBERT ECKERT: PACKAGE GOODS

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Robert Eckert

Kraft Foods

Title: Group VP

U.S. budget: $760 million

Agencies: J. Walter Thompson USA, Grey Advertising, Leo Burnett USA, Ogilvy & Mather Worldwide, Y&R Advertising

Power play: Because it's so decentralized, the domestic advertising buck at Kraft-the country's largest food advertiser-stops with Mr. Eckert. Among his goals for '98 is an unusual and ambitious $50 million corporate advertising campaign.

Years on list: One.

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