POWER 50: ROBERT HERBOLD: (TECHNOLOGY)

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Robert Herbold

Microsoft Corp.

Title: Exec VP-chief operating officer

Budget: $300 million worldwide

Agencies: Wieden & Kennedy; Anderson & Lembke

Power play: One-time Procter & Gamble exec bringing discipline and measurable performance to company's advertising. Delivering on vow to make Microsoft leader in Internet advertising.

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