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POWER 50: RONALD LATHAM: PACKAGE GOODS

Published on .

Ronald Latham

Unilever

Title: VP-advertising

U.S. budget: $554 million

Agencies: Ogilvy & Mather Worldwide; McCann-Erickson Worldwide; DDB Needham Worldwide; Ammirati Puris Lintas

Power play: Mr. Latham controls the budget of a package-goods powerhouse now in the throes of change with a major reorganization. Unilever last month combined its Chesebrough-Pond's, Lever Bros. and Helene Curtis units into Unilever Home & Personal Care USA.

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