POWER 50: SCOTT BEDBURY (BEVERAGES)

Published on .

Scott Bedbury

Starbucks Coffee Co.

Title: Senior VP-marketing

U.S. budget: $6.3 million

Agencies: BBDO Worldwide

Power play: While he has a mere fraction of the money that the cola giants have to spend, Mr. Bedbury has created buzz and a powerful national brand that's caught the attention of rivals and allowed Starbucks to branch out into supermarkets and other venues.

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