Levi Strauss & Co.
Title: VP-marketing & research, USA
U.S. budget: $87.2 million
Agencies: Foote, Cone & Belding
Power play: Faced with competition from designer and private label brands, Mr. Goldstein let go of a successful campaign such as the jeans for women advertising to once again reinvent 'cool' with the current, "They go on" campaign.
Years on list: Two.