POWER 50: STEVE GOLDSTEIN: STYLE

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Steve Goldstein

Levi Strauss & Co.

Title: VP-marketing & research, USA

U.S. budget: $87.2 million

Agencies: Foote, Cone & Belding

Power play: Faced with competition from designer and private label brands, Mr. Goldstein let go of a successful campaign such as the jeans for women advertising to once again reinvent 'cool' with the current, "They go on" campaign.

Years on list: Two.

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