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Published on .

Steve MacMillan

Johnson & Johnson's McNeil Consumer Products Co.

Title: VP-marketing & professional sales

U.S. budget: $314.6 million

Agencies: Saatchi & Saatchi's Healthcare Connection, McCann-Erickson Worldwide, Ammirati Puris Lintas

Power play: The power player in Mr. MacMillan's lineup is megabrand Tylenol, which continues to be backed with enormous advertising resources as it fights tooth-and-nail to win the competitive pain reliever category.

Years on list: One.

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