Johnson & Johnson's McNeil Consumer Products Co.
Title: VP-marketing & professional sales
U.S. budget: $314.6 million
Agencies: Saatchi & Saatchi's Healthcare Connection, McCann-Erickson Worldwide, Ammirati Puris Lintas
Power play: The power player in Mr. MacMillan's lineup is megabrand Tylenol, which continues to be backed with enormous advertising resources as it fights tooth-and-nail to win the competitive pain reliever category.
Years on list: One.