Title: Senior director-media
U.S. budget: $145 million
Agencies: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Lowe McAdams Healthcare; Thomas G. Ferguson Associates
Power play: Although direct-to-consumer brands like Schering's Claritin have captured the ad world's attention, the consumer brands Mr. Romines controls, such as Dr. Scholl's, Correctol and Drixoral, collectively command more of the company's spending.
Years on list: One.