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Published on .

Terry Stevens

Warner-Lambert Co.

Title: Worldwide VP-marketing, consumer healthcare

U.S. budget: $372 million

Agencies: J. Walter Thompson USA, Bates Worldwide

Power play: The sheer size of Mr. Steven's budget, along with the power of brand names Benadryl, Zantac and Listerine, make him a much-watched figure in pharmaceuticals.

Years on list: One.

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