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Ad budget: $673 million (1995 measured media spending)

Agency roster: Young & Rubicam, UniWorld Group, FCB/Leber Katz Partners, BBDO Worldwide, Bravo Group, Kang & Lee Advertising

Career: Mr. Burnett jumped to the client side three years ago after spending 17 years at D'Arcy Masius Benton & Bowles. Over that period, his jobs at the agency ranged from entry-level account management to managing director/Latin America. Mr. Burnett has an undergraduate degree and an MBA from Dartmouth.

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