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Published on .



Ad budget: $673 million (1995 measured media spending)

Agency roster: Young & Rubicam, UniWorld Group, FCB/Leber Katz Partners, BBDO Worldwide, Bravo Group, Kang & Lee Advertising

Career: Mr. Graham joined AT&T in March after eight years at Lowe SMS, Toronto, where he climbed to the presidency. His professional experience also includes two years with CMA Management Consulting, Canada's leading marketing-consulting firm, and marketing and brand-management positions at Coca-Cola Co. and Procter & Gamble Co.

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