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POWER 50

Published on .

ROGER GODBEER

Colgate-Palmolive Co.

Ad budget: $561 million (global)

Agency roster: Young & Rubicam

Career: He began his career at F.H. Hayhurst Co., as VP-account director before joining Colgate-Palmolive in 1973 as director of marketing services. Since 1985, he has been global media director for Colgate, responsible for directing and coordinating the company's media efforts in the U.S. and worldwide, with emphasis on media planning and overall efficiency of media buying. Earlier this year he was promoted to VP-global media with similar duties.

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