Dairy Management Inc.
Ad budget: Total marketing budget $106 million; advertising for milk $42.4 million; cheese advertising $18 million
Agency roster: Leo Burnett USA, Grey Advertising
Career: Ms. Sowa joined Dairy Management as group exec-marketing programs and services in August 1996 from VP-consumer marketing of the National Cattleman's Beef Association. A registered dietitian, Ms. Sowa has a master's degree from the University of Michigan, where she graduated in 1977, and a B.S. from Pennsylvania State University in 1974.