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JIM RAMO

DirecTV

Ad budget: $150 million

Agency: Campbell-Ewald

Career: Mr. Ramo is a career media man. He was director-financial planning for CBS before joining Times Mirror Cable Televison, where he served as regional VP. At the same time, he was president of Long Beach Cablevision Co. in California. He joined Hughes Communications as VP-satellite sales and marketing, and has been an exec VP at DirecTV since 1994.

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