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AUGUST A. BUSCH IV

Anheuser-Busch Cos.

Ad budget: $309 million (1995 measured media spending for beers)

Agencies: DDB Needham Worldwide; Goodby, Silverstein & Partners; Glennon Cos.; Equinox Advertising; Castor Advertising; Sosa, Bromley, Aguilar, Noble & Associates; Lopito.

Career: Mr. Busch's career began in 1985. After four years in various departments, he joined the marketing department in 1989. A year later, he took over Bud Dry and in 1991 rose to brand director for Budweiser. He assumed his current job as VP-brand management in 1994. He has a bachelor's degree from St. Louis University and a brewing degree from the International Brewing Institute in Berlin.

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