Ford Motor Co.
Ad budget: $870 million (1995 ad spending)
Career: Joined Ford in 1963 as statistical analyst at Ford Division, where he held various field sales and general-office posts. In 1973, he joined the company's marketing staff as advertising and merchandising plans manager, subsequently moving through Lincoln-Mercury, including stints as ad manager, general marketing manager and general sales manager. Named Lincoln-Mercury's VP-general manager in 1984, then moved a year later to the same post at Ford Division. Became VP-sales, North American Operations in 1988 and was promoted to group VP-marketing and sales for Ford Automotive Operations in 1994.