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JOHN R. COCHRAN

MBNA America

Marketing budget: $80 million-$90 million

Agency roster: In-house

Career: Mr. Cochran was a member of MBNA's management team at the bank's inception in 1982 and currently serves as vice chairman and chief marketing officer. He previously worked in various marketing capacities for MBNA's former parent, Maryland National Corp. Currently he also serves on MasterCard International's U.S. board of directors.

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