Ad budget: $400 million
Agency: TBWA Chiat/Day
Career: Bachelor's in engineering management from U.S. Air Force Academy, four years in Air Force, 10 years at Ford Motor Co. Joined Nissan in 1982, moving up through sales, fleet and leasing posts. Named VP-general manager of Nissan division in 1988 and VP-corporate strategy and resource development in 1991. In current post, oversees both Nissan and Infiniti.