Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Ted Leonsis

America Online

Marketing budget: $100 million

Agency roster: TBWA/Chiat Day

Career: Mr. Leonsis worked as corporate communications manager for Wang Laboratories, then Harris Corp., before launching Redgate Publishing in 1983. That company was renamed Redgate Communications Corp. as its focus expanded i nto the interactive world. In 1994 Redgate was acquired by America Online. Mr. Leonsis, a Brooklyn native, has a B.A. in American studies from Georgetown University.

Most Popular
In this article: