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POWER 50

Published on .

RON COX

Wm. Wrigley Jr. Co.

Budget: $124 million

Agency roster: BBDO

Career: Started his career with Colgate-Palmolive as a marketing trainee, eventually moving up to product manager. He left to join Pillsbury in 1966, where he rose to VP-marketing and finally VP-strategic business unit manager for the dry grocery division. In 1978, he left for Wrigley, joining as VP-marketing before moving to group VP.

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