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POWER 50

Published on .

SUE WELLINGTON

Quaker Oats Co.'s North American Beverage Division

Marketing budget: $100 million-plus

Agency roster: Foote, Cone & Belding

Career: Ms. Wellington joined Quaker directly out of college as a marketing associate in frozen foods, moving to brand manager on Gatorade in 1985. Except for a hiatus in 1990-1992, when she served in brand marketing for pet foods, Ms. Wellington has focused the rest of her career on Gatorade. From 1992-1995, she took on a stint as VP-worldwide marketing development for Gatorade, returning to the U.S. last year as VP-marketing for the domestic business. An active athlete, Ms. Wellington is said to click especially well with Gatorade's target market.

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