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RONALD ZARRELLA

General Motors Corp.

Ad budget: $1.4 billion (1995 ad spending)

Agency roster: N.W. Ayer & Partners; Leo Burnett USA; Campbell-Ewald Advertising; D'Arcy Masius Benton & Bowles; McCann-Erickson Worldwide; Hal Riney & Partners

Career: Held manufacturing, logistics and engineering management posts at Bristol-Myers Co. from 1971 to 1979. Moved to Playtex Corp. in 1979; positions included VP-operations, general manager of Australian operations. Moved to Bausch & Lomb Corp. in 1985 as president-operations Far East, Latin America and Canada; was promoted to exec VP in 1992 and president in 1993. Joined GM in December 1994 as VP-group executive, North American Operations' sales, service and marketing.

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