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Published on .


Warner-Lambert Co.

Ad budget: $140 million

Agency: J. Walter Thompson

Career: With a bachelor's and J.D. from Rutgers University, Mr. Casale joined Warner-Lambert's corporate affairs department in 1986 after a brief time at New York law firm Mudge, Rose, Guthrie, Alexander & Ferdon. He worked his way up to VP-gastrointestinal products in 1994.

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