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POWERADE TO DEBUT IN EUROPE

By Published on .

NEW YORK (AdAge.com) -- Coca-Cola Co. is launching Powerade in Europe with a TV, print and outdoor campaign by Springer & Jacoby, Hamburg, Germany. Interpublic Group of Cos.' owns 35% of Springer.

In the U.S., Coca-Cola recently moved the sports drink to Interpublic's Foote, Cone & Belding, Chicago, from Wieden & Kennedy, Portland, Ore.

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