PowerAgent, NetBot help advertisers reach Internet shoppers

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Two new startups hope to hatch the fabled golden egg of "one-to-one marketing" on the Net with the debuts of PowerAgent and Netbot.

PowerAgent, which opens for member sign-up today, is a Web and e-mail alert service for timely product bargains targeted to members' individual interests. The Menlo Park, Calif.-based service won't introduce paying advertisers until late October, but in the meantime the company hopes thousands of users will register at the site, according to President Dave Carlick.

For more on this story, see the full article in INTERACTIVE.

Copyright August 1997, Crain Communications Inc.

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