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Powerbar eyes Wieden

Published on .

Powerbar, Berkeley, Calif. is expected to name Wieden & Kennedy, Portland, Ore., to handle its estimated $10 million to $12 million account. Powerbar, which earlier this year split with Citron Haligman Bedecarre, San Francisco, is said to have been influenced by Wieden's expertise in sports marketing gained from Nike. Powerbar said only that it was finalizing contracts with an unidentified agency and would announce the new shop by Nov. 23.

Copyright November 1998, Crain Communications Inc.

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