Powerful Media (www.powerfulmedia.com), a Web-based media and entertainment news and information service launching in the next few weeks, opened a Los Angeles office. The company has recently recruited a number of well known media professionals to be based in the West Coast office. Leading the advertising and sales team is Alicia Cachuela, director of sales-West, from associate sales director-West Coast, at Variety magazine. Also appointed: Mathew Hanover to director of entertainment marketing, from director of marketing, DirectTV.
Copyright February 2000, Crain Communications Inc.