Independent outdoor planning and buying company Poster Publicity International, London, has made the first move in its U.S. expansion strategy with the acquisition of airport buying specialist Airport Media International from French group Havas. Financial details were not disclosed. PPI said it is now the biggest airport advertising buyer with an international division billing more than $25 million. It anticipates big administrative savings, higher ad volume and links into the U.S. as a result of the deal. Airport Media International has offices in New York, London and Singapore.
Copyright July 1998, Crain Communications Inc.