Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(May 1, 2001) -- Nordic Beverage of Oslo, Norway, this month launches a new campaign for Christiania Vodka, a new ultra-premium vodka competing in the $35 to $45 per bottle category. In the first execution of a $2 million campaign, a print ad shows the vodka bottle surrounded by thorns, intended to emphasis the drink's smoothness, hence the tagline "Seriously smooth." Other print ads will show different artistic depictions of harsh elements, such as a saw, in contrast with the vodka. Initial ads, running in trade publications, will shift to consumer publications later this fall. Nordic is targeting 25 to 39 year olds in lifestyle magazines and possibly regional magazines. Agency is Clear Ink, Walnut Creek, Calif. -- Alice Z. Cuneo

Copyright May 2001, Crain Communications Inc.

Most Popular
In this article: