Making Fun of Mom|
Client: Center on Addiction & Substance Abuse
Brand: Family Day
Title: "Family Day"
Agency: Weber Shadwick, New York
President George Bush makes fun of his mother in this public service announcement for the Sept. 22 celebration of Family Day. The PSA is the work of the Ad Council and CASA, the National Center on Addiction and Substance Abuse at Columbia University.
Brand: SBC Telcom Service
Title: "In the Zone"
Agency: Merkley Newman Harty
Envisioning what it would be like to work for a large telecommunications company that was run like a college football team, this spot has them dancing in the street before it's over.
Assault of the Garlic Queens|
Client: Blue Cross, Blue Shield Assoc.
Brand: Medical Insurance
Agency: Tierney & Partners, Philadelphia
Employees dissatisfied with their medical insurance plans launch a coordinated garlic-breath assault on their boss. The underlying message of this campaign is 'If you don't get Blue Cross, Blue Shield, get even.'
Client: Coca-Cola Co.
Brand: Classic Coke
Agency: Lapiz (formerly Leo Burnett's Hispanic unit), Chicago
Even if you don't know it is a compliment to compare a woman's figure to a Coca-Cola bottle in Latin America, this commercial works. Plus it has a kicker that's easy to understand in any language.
Making Jackie Chan's Commercial|
Client: Hong Kong Tourism Board
Brand: Hong Kong
Title: "Hong Kong"
Agency: Foote, Cone & Belding Worldwide, Los Angeles
In an effort aimed at tourists who have avoided Hong Kong since the SARS virus outbreak, the Hong Kong Tourism Board is launching a massive global promotional effort. This is a commercial about the making of the campaign's first commercial.
Client: Jack in the Box
Brand: Sourdough Grilled Chicken Sandwich
Agency: Secret Weapon Marketing, Santa Monica
Who better to illustrate the sexual confusion gag that is the pivot of one of Jack in the Box's new ads?
Client: Grupo Modelo
Brand: Corona Beer
Agency: Leo Burnett, Mexico
To the sound of the ominous thunder of their own stamping boots, Russian troops assemble in Red Square to salute their favorite beer.
WEEK'S MOST REMEMBERED SPOT|
Client: Burger King
Brand: Fire-Grilled Triple Meals
Title: "Fire-Grilled Triple"
Agency: Y&R Advertising, New York
Consumers appear to have eaten up Burger King's 'Less-than-three-bucks meals' commercial. This spot received the highest consumer recall score for the period of Sept. 1-14 in the bi-weekly Intermedia Advertising Group survey.
Emma Hall on 03.07.2014