Her resignation was announced to staffers Aug. 28, though Ms. Millard had informed acting CEO Avy Stein of her decision Aug. 23.
Reached at her home, Ms. Millard, 47, told AdAge.com that "I was hired to build a new company," but that Ziff Davis' plans for a stand-alone Internet arm fell prey to the tech downturn.
The current management of Ziff Davis Media -- Chairman-CEO Jim Dunning was ousted Aug. 13 -- told the company Aug. 28 it wishes to re-integrate the Internet operation with the rest of the company's infrastructure. Plans for future online sites not tied to Ziff Davis titles -- either vertically oriented tech sites or portals -- have been scrapped.
A company spokeswoman said the strategic shift in Ziff Davis' net strategy "is not a retrenchment."
Ms. Millard said her parting with the company was amicable. As of today, she remains on the board of directors, but Ms. Millard said "her guess" was that she would resign that position.
Ms. Millard came to Ziff Davis Internet last December from DoubleClick, which she had helped found in 1996 and where she was an executive vice-president and general manager. Previously, she had worked with Mr. Dunning and Mr. Stein at marketing information company SRDS, where she was president and group publisher.
As for her next move, Ms. Millard joked, "I'm as interested as anyone" to find that out.
Ziff Davis Media also laid off five Internet-side staffers at the time of Ms. Millard's resignation, out of a staff totaling 80. The company was brutalized by the tech slowdown. In the quarter ended June 30, revenues fell to $78.9 million from $125.6 million, and earnings before interest, taxes, depreciation and amortization fell to $3.5 million from $32.4 million. -- Jon Fine
Copyright August 2001, Crain Communications Inc.