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MADD Steps Up Efforts for Hearings on TV Spirits Advertising

By Published on .

WASHINGTON (AdAge.com) -- Two members of Congress and the group Mothers Against Drunk Driving are stepping up their push for Capitol Hill hearings on TV liquor ads.

In a letter circulating

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on Capitol Hill last week and due to be sent to the House Energy and Commerce Committee this week, U.S. Reps. Lucille Roybal-Allard, D-Calif., and Frank Wolf, R-Va., call the hearing of "vital importance" and urge the committee to examine "the appropriateness" of ad placements on TV and "whether voluntary ... standards are effective in minimizing young viewers' exposure to alcohol advertisements."

MADD wrote all congressmen urging them to sign the letter.

The Distilled Spirits Council of the U.S. called hearings "unnecessary."

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