The deal gives Prestone an undisclosed number of ad minutes during NFL broadcasts. A spokeswoman said the media negotiations are still being finalized. She also said Prestone dropped its sponsorship as NASCAR's official antifreeze.
Prestone's antifreeze products will feature NFL team-specific packaging, with a linked consumer promotion offering a trip to the next Super Bowl.
Interpublic Group of Cos.' McCann-Erickson, Troy, Mich., won the estimated $15 million creative and media account in January after a review. The agency's first work is due to break next month. -- Jean Halliday
Copyright August 2001, Crain Communications Inc.