The Interpublic Group of Cos. agency, based in Troy, Mich., created a pair of 30-second spots featuring returning spokeswoman Jillian Barberie, the "Weather Girl" on Fox's NFL pregame show.
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The media buy is primarily national cable TV networks, although it includes national pro football broadcasts on Fox plus spot buys in 16 markets on Fox and CBS affiliates during NFL games. Prestone inked a partnership with the NFL last year.
Separately, Honeywell's consumer products unit is moving its $10 million Fram and Autolite car parts account to McCann's Troy office without a review. Havas' Arnold Worldwide Partners, Boston, had the account since 1986.