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Prestone makes McCann its new AOR

Published on .

Prestone Products, Danbury, Conn., on Jan. 15 tapped McCann-Erickson, Troy, Mich., to be its new agency of record for its estimated $10 million to $15 million account. McCann bested Arnold Worldwide, Boston, and Moss/Dragotti, New York. Grey Advertising, New York, was the incumbent. Garry Neel, exec VP-managing director of McCann, Troy, said his team presented strategy and integrated creative that included TV spots and in-store displays.

Copyright January 2001, Crain Communications Inc.

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