PREVENTION'S GUIDE SERIES; INTERNATIONAL FIGURE SKATING; CRAYOLA KIDS

Published on .

New publication launches.

The fitness and healthy lifestyle gurus at Rodale Press have offered up another magazine filled with tips on how to lead a better life. Each every-other-monthly issue of the digest-size Prevention's Guide Series will tackle a different topic; the April launch focused on home remedies. The magazine arrived on newsstands with a circulation of 400,000. Catherine Cassidy is editor and Deborah Gardiner is advertising manager. A color page is $7,500. Offices are at 33 E. Minor St., Emmaus, Pa. 18098. Phone: (215) 967-5171.

For those who still haven't had their fill of Nancy Kerrigan, Tonya Harding and all things figure skating, there's Paragraph Communications' International Figure Skating. When the every-other-monthly launched in March, its circulation was a mere 2,500, and it was only available by subscription. But with the second issue in May, its circulation will double, and the magazine will be available on newsstands nationwide. A b&w page is $1,000; a color page is $1,600. Gerard J. Waggett is editor in chief and Mark Lund is publisher and advertising director. Offices are at 55 Ideal Road, Worcester, Mass. 01604. Phone: (508) 756-2595.

Meredith Corp. has drawn up this new magazine for kids with crayons. Each every-other-monthly issue of Crayola Kids features games, mazes and other opportunities for young scribblers to use their waxy color sticks. The magazine hit newsstands last month with a circulation of 250,000. A b&w page is $12,000; a color page is $15,000. Deborah Gore Ohrn is editor and Marjean Short is advertising services director. Offices are at 1912 Grand Ave., Des Moines, Iowa 50309. Phone: (800) 846-7698.

Joe Mandese coordinates MediaWorks.

In this article:
Most Popular