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'PREVENTION' TOUR PUTS FINGER ON PULSE OF HEALTHY LIFESTYLE

By Published on .

Effort: Prevention's Healthy Lifestyle Tour.

Sponsors: McNeil Consumer Products Corp.'s Pepcid AC, Simply Sleep and Tylenol; Mead Johnson Nutritionals' Viactiv; Monsanto Co.'s Equal; Ortho Dermatological's Renova wrinkle cream; Ortho McNeil's Regranex and Prescription for Safety; Pharmacia & Upjohn's NasalCrom; Pharmaton's Venestate; Rexall Sundown's ginkgo biloba; and Salada Corp.

Agency: In-house, with Integrated Marketing Services, New York.

Twist: Prevention is giving consumers a battery of free diagnostic tests worth $200 including a bone density scan, a test to determine skin aging, body fat analysis and other health indicators, with product samples and custom-published literature. Publicity involves a competition among local newscasters to see who checks out as healthiest, to be announced in the magazine this fall.

Vital statistics: The tour visits dozens of cities across the U.S. from May

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