Sponsors: McNeil Consumer Products Corp.'s Pepcid AC, Simply Sleep and Tylenol; Mead Johnson Nutritionals' Viactiv; Monsanto Co.'s Equal; Ortho Dermatological's Renova wrinkle cream; Ortho McNeil's Regranex and Prescription for Safety; Pharmacia & Upjohn's NasalCrom; Pharmaton's Venestate; Rexall Sundown's ginkgo biloba; and Salada Corp.
Agency: In-house, with Integrated Marketing Services, New York.
Twist: Prevention is giving consumers a battery of free diagnostic tests worth $200 including a bone density scan, a test to determine skin aging, body fat analysis and other health indicators, with product samples and custom-published literature. Publicity involves a competition among local newscasters to see who checks out as healthiest, to be announced in the magazine this fall.
Vital statistics: The tour visits dozens of cities across the U.S. from May