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Published on .


Creative: Woolward & Partners, San Francisco

Special technology: GIF animation

Sites where banners appeared: Excite, Infoseek, HotWired and others

Cool factor: A man with semaphores signals the way to discounts on travel.


Creative: Rubin Postaer & Associates, Santa Monica, Calif.

Special technology: GIF animation

Sites where the banner appeared: Infoseek, Pathfinder, ESPNET

Sportszone and others.

Cool factor: The remote control morphs into a surfboard, showing how a familiar device can lead into new territory.

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