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Priceline names chief marketing officer

Published on .

Priceline.com named Michael McCadden exec VP-chief marketing officer. Mr. McCadden, former exec VP at Gap Inc. Direct, a division of Gap, will head the company's marketing, advertising and public relations strategies. Based in Norwalk, Conn., he will report to Daniel H. Schulman, Priceline.com's president-chief operating officer. He succeeds Paul Breitenbach, who is joining Walker Digital Corp., Stamford, Conn., as chief marketing officer.

Copyright January 2000, Crain Communications Inc.

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