Priceline.com named Michael McCadden exec VP-chief marketing officer. Mr. McCadden, former exec VP at Gap Inc. Direct, a division of Gap, will head the company's marketing, advertising and public relations strategies. Based in Norwalk, Conn., he will report to Daniel H. Schulman, Priceline.com's president-chief operating officer. He succeeds Paul Breitenbach, who is joining Walker Digital Corp., Stamford, Conn., as chief marketing officer.
Copyright January 2000, Crain Communications Inc.